Trends in Telco: How Network Functions Virtualization and Big Data will Transform the Industry

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Anton Prenneis
Technology Evangelist
EMC OEM Solutions

 

In just over a month, more than 70,000 people from around the world will descend upon Barcelona, Spain for the annual Mobile World Congress conference. MWC is, without a doubt, the top global conference focused on the mobile telecom business. The EMC-Pivotal-VMware Federation will have a prominent presence at MWC, showcasing the new Real-Time Intelligence for Telcos (RTI-T) offering from Pivotal, and communicating how EMC and VMware are the ideal partners for Telcos making the journey to a more software-defined world (i.e., for all Telcos). Joe Tucci will be making a keynote and Paul Maritz, Pat Gelsinger, John Roese, Jeff Nick, Paul Davey, and other key executives will be on-hand to meet with customers, partners and prospects.

It is timely, then, that David Goulden’s vision of trends in the Telco industry should be published in the most recent edition of Connect-World, a leading magazine for the Telco and IT industries. In the article, David discusses how disruptions (and opportunities) tend to affect the Telco and IT industries in parallel, and how the two major trends of Network Functions Virtualization and Big Data will transform the industry – creating new winners and losers in the process.

As the abstract reads: “Today the telco industry is at the vortex of change due to developments, such as network functions virtualization and big data analytics. By allying with IT to embrace and transcend the disruptions characterized by these developments, telecom providers stand to benefit from reduced costs and new revenue streams, and see their profits grow.”

Read the full article >>

Browse all the articles in the edition >>

With a leading vision and increasingly prominent presence, the federated EMC companies are driving innovation into the heart of the Telco revolution. And that’s a very exciting thing indeed!

Understanding ScaleIO as a Software Defined Solution

dilip_patelDilip Patel
Senior Product Marketing Manager
EMC OEM Solutions

 

Recently made available for sale, version 1.20 of EMC ScaleIO is a scale-out, software only, server based SAN solution that converges storage and compute, and provides linearly scalable performance.

ScaleIO was recently acquired by EMC and is now part of the software-defined storage portfolio within EMC. Both product and service offerings from ScaleIO differ from ViPR, the previously announced EMC software-defined solution.  While ViPR software allows the end user to abstract storage and all its unique capabilities from physical arrays into a single pool of virtual storage, ScaleIO software allows the end user to combine storage and compute into a single entity.  So what is it and why is it considered by some as foundation of storage? In order to understand it, let’s look at fundamentals of how a storage appliance works.

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OEM Ready VNX Family and FAST Technology

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Dilip Patel
Senior Product Marketing Manager
EMC OEM Solutions

 

Part 3 in a series of articles on EMC’s recently announced OEM-Ready VNX family of Unified Storage

Following up on my previous post on the new game-changing “VNX family” family of Unified Storage, I wanted to elaborate more upon the use of SSD and FAST (Fully Automated Storage Tiering) suite, as it allows OEM’s to balance performance while lowering total cost of ownership or TCO.

While previous VNX architecture was designed to add SSD’s to a traditional mechanical HDD array, new VNX architecture is designed with SSD in mind first while still allowing use of traditional mechanical HDD to SSD arrays.  The end result is that it allows customer flexibility to optimize TCO with tiered service level while delivering a great $/IOPS that scale while improving performance up to 3x.

Optimized TCO with Tiered Service Levels

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Optimizing System Performance with Multi-Core Architecture (MCx)

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Dilip Patel
Senior Product Marketing Manager
EMC OEM Solutions

 

Part 2 in a series of articles on EMC’s recently announced OEM-Ready VNX family of Unified Storage

I wanted to follow up on my recent blog on the new game-changing “VNX family” of Unified Storage and elaborate more on performance/ firepower that are of interest to OEM’s.

As we know from the famous Moore’s Law, the CPU processing power doubles every 18 months. With increasing CPU power, more and more virtual machines are now running on any given server. This, in turn, requires a storage array to deliver more firepower and performance than ever before. As an example, cloud based computing or unified communication system running on a virtual environment will now require storage that can deal with more transactional traffic (IOPS) with lower latency than ever before.

In order to unleash greater system performance, the new VNX family uses clean sheet design, which uses a combination of new multi-core technology, branded as MCx and storage array designed with Flash based SSD in mind. Unlike the previous architecture, with new MCx architecture, software can truly take advantage of multiple cores. In addition, while the previous architecture was designed to add SSD’s to a traditional mechanical HDD array, the new design allows traditional mechanical HDD to be added to SSD arrays. The end result is truly spectacular.

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Revolutionizing Midrange Storage with the New OEM Ready VNX Family

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Dilip Patel
Senior Product Marketing Manager
EMC OEM Solutions

 

Building on the tremendous success of the award-winning VNX, today EMC announced the immediate availability of the next generation VNX Series of unified storage. The new VNX solution is truly a game changer and revolutionizes midrange storage, delivering unprecedented levels of application performance, capacity efficiency, data protection, and ease of use.   

The VNX Family serves environments of all sizes with a single platform supporting block, file, and object storage and is available as separate series for smaller and larger customers—the VNXe series and the VNX series. To learn more please visit www.EMC.com/VNX  

Key benefits of the New VNX family are as follows;

  • Single platform supporting block, file, and object storage that deliver the transactional performance of a traditional midrange array at 1/3 the price. 
  • Drives up to 4X more virtual machines, more transactions, more file operations, and more virtual desktops—all at an affordable price
  • Improves file performance for transactional applications by up to 3X with 60 percent better response time
  • Reduces storage capacity requirements with FAST Suite improvements and block deduplication by up to 50 percent
  • Moves beyond high availability to continuous operations within and across data centers with active-active and VPLEX
  • Improves management productivity with self-service IT, increased visibility, and tight integration with VMware vSphere and Microsoft Hyper-V 

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How an Extended Product Life Changes the Game for OEMs

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Dilip Patel
Senior Product Marketing Manager
EMC OEM Solutions

 

In the highly globalized world where technology and regional requirements change very fast, quite often I get a question from OEM customers and fields alike on assurance on extended product life, spares availability, and service life. It is one of the most critical decisions for many OEM’s, especially ones who are playing in emerging markets and are looking to modernize their infrastructure, but at the same time want to amortize their investment cost over an extended period and in addition are looking for extended service life. Extended product and service life also helps an OEM play in a developed world.  No surprise here—it is often the first question asked before the consideration even begins.

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Sustainability and Economic Growth: Can Big Data Allow Us to Have our Cake and Eat it Too?

anton_prenneis
Anton Prenneis
Technology Evangelist
EMC OEM Solutions

 

First in a series of posts focusing on the Carbon War Room report: “Machine-to-Machine Technologies: Unlocking the Potential of a $1 Trillion Industry”

Key Takeaways:

1.) The revolution in human communications is spurring a second revolution: the ability to transmit, analyze and act on machine-generated data.

2.) Dramatic size and growth projections of the M2M market over the next decade suggest a huge economic opportunity for high-tech vendors.

3.) At the same time, the efficiencies offered by M2M technologies can lower greenhouse gas emissions without adversely impacting economic growth.

4.) EMC’s federated businesses (EMC, RSA, Pivotal, VMware) and our OEM customers stand to benefit from a joint, comprehensive M2M strategy.

 Do you believe in magic?

Stop for a moment to consider where we are in history today. On March 7, 1876, Alexander Graham Bell was issued U.S. patent number 174,465 for discovering that a voice could be transmitted across a wire immersed in a conducting liquid. And now, 137 years later (a mere blip in time), humans are able to connect to each other from anywhere on earth, over wires or wirelessly – nearly instantaneously. This is nothing short of revolutionary. 

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Big Data is Changing the Face of OEM

peter_thayer
Peter Thayer
Senior Director, Product Management
EMC OEM Solutions

 

Almost everyone has heard and read about the impact of big data on business large and small.

From the web giants to wall street, businesses everywhere are investing in big data and analytics to better understand their customers, optimize their business processes, and gain new insight in real time.

What’s less well known is the dramatic impact big data is having in the industrial sector – especially on Original Equipment Manufacturers, or OEMs. OEMs of all types, serving almost every industry, are literally re-inventing themselves and their business around the power of big data and analytics.

And in many cases, it’s not the type of data you would expect.

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EMC’s Broad Market Leading OEM Products and Solutions

dilip_patel
Dilip Patel
Senior Product Marketing Manager
EMC OEM Solutions

 

EMC provides a foundation for organizations to store, manage, protect, analyze, and secure information within traditional data centers along with virtual data centers and cloud-based IT infrastructures. The table below maps each of these key pillars to the respective EMC product offering. To learn more visit emc.com/oem.

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