Part 3 in a series of articles on EMC’s recently announced OEM-Ready VNX family of Unified Storage
Following up on my previous post on the new game-changing “VNX family” family of Unified Storage, I wanted to elaborate more upon the use of SSD and FAST (Fully Automated Storage Tiering) suite, as it allows OEM’s to balance performance while lowering total cost of ownership or TCO.
While previous VNX architecture was designed to add SSD’s to a traditional mechanical HDD array, new VNX architecture is designed with SSD in mind first while still allowing use of traditional mechanical HDD to SSD arrays. The end result is that it allows customer flexibility to optimize TCO with tiered service level while delivering a great $/IOPS that scale while improving performance up to 3x.
Part 2 in a series of articles on EMC’s recently announced OEM-Ready VNX family of Unified Storage
I wanted to follow up on my recent blog on the new game-changing “VNX family” of Unified Storage and elaborate more on performance/ firepower that are of interest to OEM’s.
As we know from the famous Moore’s Law, the CPU processing power doubles every 18 months. With increasing CPU power, more and more virtual machines are now running on any given server. This, in turn, requires a storage array to deliver more firepower and performance than ever before. As an example, cloud based computing or unified communication system running on a virtual environment will now require storage that can deal with more transactional traffic (IOPS) with lower latency than ever before.
In order to unleash greater system performance, the new VNX family uses clean sheet design, which uses a combination of new multi-core technology, branded as MCx and storage array designed with Flash based SSD in mind. Unlike the previous architecture, with new MCx architecture, software can truly take advantage of multiple cores. In addition, while the previous architecture was designed to add SSD’s to a traditional mechanical HDD array, the new design allows traditional mechanical HDD to be added to SSD arrays. The end result is truly spectacular.
Building on the tremendous success of the award-winning VNX, today EMC announced the immediate availability of the next generation VNX Series of unified storage. The new VNX solution is truly a game changer and revolutionizes midrange storage, delivering unprecedented levels of application performance, capacity efficiency, data protection, and ease of use.
The VNX Family serves environments of all sizes with a single platform supporting block, file, and object storage and is available as separate series for smaller and larger customers—the VNXe series and the VNX series. To learn more please visit www.EMC.com/VNX
Key benefits of the New VNX family are as follows;
Single platform supporting block, file, and object storage that deliver the transactional performance of a traditional midrange array at 1/3 the price.
Drives up to 4X more virtual machines, more transactions, more file operations, and more virtual desktops—all at an affordable price
Improves file performance for transactional applications by up to 3X with 60 percent better response time
Reduces storage capacity requirements with FAST Suite improvements and block deduplication by up to 50 percent
Moves beyond high availability to continuous operations within and across data centers with active-active and VPLEX
Improves management productivity with self-service IT, increased visibility, and tight integration with VMware vSphere and Microsoft Hyper-V
In the highly globalized world where technology and regional requirements change very fast, quite often I get a question from OEM customers and fields alike on assurance on extended product life, spares availability, and service life. It is one of the most critical decisions for many OEM’s, especially ones who are playing in emerging markets and are looking to modernize their infrastructure, but at the same time want to amortize their investment cost over an extended period and in addition are looking for extended service life. Extended product and service life also helps an OEM play in a developed world. No surprise here—it is often the first question asked before the consideration even begins.
EMC OEM Solutions
First in a series of posts focusing on the Carbon War Room report: “Machine-to-Machine Technologies: Unlocking the Potential of a $1 Trillion Industry”
1.) The revolution in human communications is spurring a second revolution: the ability to transmit, analyze and act on machine-generated data.
2.) Dramatic size and growth projections of the M2M market over the next decade suggest a huge economic opportunity for high-tech vendors.
3.) At the same time, the efficiencies offered by M2M technologies can lower greenhouse gas emissions without adversely impacting economic growth.
4.) EMC’s federated businesses (EMC, RSA, Pivotal, VMware) and our OEM customers stand to benefit from a joint, comprehensive M2M strategy.
Do you believe in magic?
Stop for a moment to consider where we are in history today. On March 7, 1876, Alexander Graham Bell was issued U.S. patent number 174,465 for discovering that a voice could be transmitted across a wire immersed in a conducting liquid. And now, 137 years later (a mere blip in time), humans are able to connect to each other from anywhere on earth, over wires or wirelessly – nearly instantaneously. This is nothing short of revolutionary.
Senior Director, Product Management
EMC OEM Solutions
Almost everyone has heard and read about the impact of big data on business large and small.
From the web giants to wall street, businesses everywhere are investing in big data and analytics to better understand their customers, optimize their business processes, and gain new insight in real time.
What’s less well known is the dramatic impact big data is having in the industrial sector – especially on Original Equipment Manufacturers, or OEMs. OEMs of all types, serving almost every industry, are literally re-inventing themselves and their business around the power of big data and analytics.
And in many cases, it’s not the type of data you would expect.
EMC provides a foundation for organizations to store, manage, protect, analyze, and secure information within traditional data centers along with virtual data centers and cloud-based IT infrastructures. The table below maps each of these key pillars to the respective EMC product offering. To learn more visit emc.com/oem.
The information storage market landscape is changing. This change is due to rapid growth of data and equally fast evolving IT landscaping from big data, converged infrastructure, pervasive virtualization, security and software defined architecture, and a rapidly shrinking time to market.
In the new landscape, information is becoming the center of the IT universe. To deal with this, as well as other vertical market specific legal and regulatory requirements in areas such as telecommunication infrastructure, healthcare, government, industrial automation, video surveillance, media, entertainment, etc., an increasing number of enterprises are looking for underlining OEM solutions and services from a trusted global provider, freeing them to focus on innovation. In fact, the use of OEM is widespread in the industry. Without an OEM relationship or engagement, some of the most successful products would not exist today. Here are the top reasons to consider doing business with EMC to meet your OEM design needs.
EMC OEM Solutions
The more things change, the more they stay the same For those of us who follow Gartner’s Magic Quadrant rankings, 2013 brings a significant change. This year, Gartner has decided to combine three different Magic Quadrant reports into one. The Magic Quadrants for Midrange and High-End Modular Disk Arrays, Midrange and High-End NAS Solutions, and Monolithic Disk Arrays, have all been combined into this year’s singular Magic Quadrant for General-Purpose Disk Arrays.
Gartner cites a number of reasons for this change. Foremost among them is customer behavior. Whereas in the past, most customers could be expected to evaluate one category of product for their storage needs, customers today are increasingly looking across the spectrum of storage capabilities – from SAN to NAS, midrange to high-end, and scale-up to scale-out, when considering upgrades or new purchases.
The primary explanation for this behavioral change is innovation. Unification of block, file and object protocols, the increasing affordability of Flash technology, and the variety of ways to implement Cloud infrastructures, are all working to expand the storage options available to enterprises. Continue reading →